The iReef.tv is a street interactive installation on a large screen with multiple themes related to our region. The Reef Theme: As pedestrians walk by, the screen reacts to their movement and schools of fish scatter. Pedestrians are encouraged to personalise a fish by superimposing their face onto the face of the fish. They can then manoeuvre their fish around the reef using their smart phone. All interaction can be shared via social media, encouraging friends to join the fun. Each content will have its own business sponsor with a direct link to the business websites for direct bookings. The screen can be adapted to provide a range of other fun interactions such as ‘sketch aquarium’ where children colour in sea creatures where they can interact with them. The screens can also display important information and support Cairns events. Everything on the screen can be streamed live to Facebook and YouTube.